About Me.
© 2013-25
© 2013-25
© 2013-25
I’m Isela — a UX/UI web designer based in the Netherlands, passionate about turning business insights into intuitive and engaging digital experiences. With my background in sales and international business, I understand both users and industries.
I’m Isela — a UX/UI web designer based in the Netherlands, passionate about turning business insights into intuitive and engaging digital experiences. With my background in sales and international business, I understand both users and industries.
I’m Isela — a UX/UI web designer based in the Netherlands, passionate about turning business insights into intuitive and engaging digital experiences. With my background in sales and international business, I understand both users and industries.
I bring together digital creativity and business vision — designing experiences that feel human while driving meaningful results.
I bring together digital creativity and business vision — designing experiences that feel human while driving meaningful results.
I bring together digital creativity and business vision — designing experiences that feel human while driving meaningful results.
Services
1. UX/UI Web Design
Designing intuitive, user-centered interfaces for websites and digital products.
2. Prototyping & Wireframing
Building user flows and interactive prototypes to validate ideas before development.
3. Website Redesign & Optimization
Refreshing and optimizing websites to improve usability, user experience, and business performance.
4. Digital & Brand Strategy
Aligning visual identity with business goals to create a strong and consistent digital presence.
5. Business & Market Understanding
Leveraging my background in sales and international business to design solutions that connect user needs with industry objectives.
Services
1. UX/UI Web Design
Designing intuitive, user-centered interfaces for websites and digital products.
2. Prototyping & Wireframing
Building user flows and interactive prototypes to validate ideas before development.
3. Website Redesign & Optimization
Refreshing and optimizing websites to improve usability, user experience, and business performance.
4. Digital & Brand Strategy
Aligning visual identity with business goals to create a strong and consistent digital presence.
5. Business & Market Understanding
Leveraging my background in sales and international business to design solutions that connect user needs with industry objectives.
Services
1. UX/UI Web Design
Designing intuitive, user-centered interfaces for websites and digital products.
2. Prototyping & Wireframing
Building user flows and interactive prototypes to validate ideas before development.
3. Website Redesign & Optimization
Refreshing and optimizing websites to improve usability, user experience, and business performance.
4. Digital & Brand Strategy
Aligning visual identity with business goals to create a strong and consistent digital presence.
5. Business & Market Understanding
Leveraging my background in sales and international business to design solutions that connect user needs with industry objectives.
Software Stack
Framer
No-code web design.
Framer
No-code web design.
Figma
General Design Tool
Figma
General Design Tool
Notion
Organization
Notion
Organization
Salesforce
CRM
Salesforce
CRM
UX/UI Web Design Expertise
Freelance
'24 - present
Specialized in creating intuitive and user-centered digital experiences, with hands-on experience improving websites and aligning them with user needs.
UX/UI Web Design Expertise
Freelance
'24 - present
Specialized in creating intuitive and user-centered digital experiences, with hands-on experience improving websites and aligning them with user needs.
UX/UI Web Design Expertise
Freelance
'24 - present
Specialized in creating intuitive and user-centered digital experiences, with hands-on experience improving websites and aligning them with user needs.
Business & Sales Background
Volkswagen - Cygnific - Maas Riva
'16 - 2024
5+ years in international business and sales, giving you a strong understanding of how industries work and how to design solutions that support business goals.
Business & Sales Background
Volkswagen - Cygnific - Maas Riva
'16 - 2024
5+ years in international business and sales, giving you a strong understanding of how industries work and how to design solutions that support business goals.
Business & Sales Background
Volkswagen - Cygnific - Maas Riva
'16 - 2024
5+ years in international business and sales, giving you a strong understanding of how industries work and how to design solutions that support business goals.
Business years of experience
12+
UX/UI Web Design years of experience
1+
Satisfied clients
6
Projects completed
6+
Business years of experience
12+
UX/UI Web Design years of experience
1+
Satisfied clients
6
Projects completed
6+
Business years of experience
12+
UX/UI Web Design years of experience
1+
Satisfied clients
6
Projects completed
6+
Achievements
'25
Redesigned websites
Boosted usability and engagement
'24
Bridged design and business
digital solutions aligned with company goals
'24
Delivered end-to-end digital projects
Producing intuitive experiences
Achievements
'25
Redesigned websites
Boosted usability and engagement
'24
Bridged design and business
digital solutions aligned with company goals
'24
Delivered end-to-end digital projects
Producing intuitive experiences
Achievements
'25
Redesigned websites
Boosted usability and engagement
'24
Bridged design and business
digital solutions aligned with company goals
'24
Delivered end-to-end digital projects
Producing intuitive experiences