Surfboards

Visual Storytelling

Visual Storytelling

Visual Storytelling

Year

'24

Client

Hamanda Shapes

Service

Redesign

Year

'24

Client

Hamanda Shapes

Service

Redesign

Year

'24

Client

Hamanda Shapes

Service

Redesign

Redesigned the Hamanda Shapes website to create a visually engaging, intuitive experience. Balanced fast, guided purchases with personalized custom surfboard service.

Redesigned the Hamanda Shapes website to create a visually engaging, intuitive experience. Balanced fast, guided purchases with personalized custom surfboard service.

Redesigned the Hamanda Shapes website to create a visually engaging, intuitive experience. Balanced fast, guided purchases with personalized custom surfboard service.

© Surfboards

© Surfboards

© Surfboards

Challenge

Original site lacked visual guidance and directed users straight to quotes. Surfers wanted quick purchases, client wanted direct contact. Goal: align user needs with brand vision.

Solution

Conducted competitive analysis and redesigned the user flow. Created standard boards for experts, added a personalized support pop-up, developed moodboards, typography, and colors, and iterated through low, mid, and high fidelity prototypes. Tested with users to validate flow while preserving brand goals.

Challenge

Original site lacked visual guidance and directed users straight to quotes. Surfers wanted quick purchases, client wanted direct contact. Goal: align user needs with brand vision.

Solution

Conducted competitive analysis and redesigned the user flow. Created standard boards for experts, added a personalized support pop-up, developed moodboards, typography, and colors, and iterated through low, mid, and high fidelity prototypes. Tested with users to validate flow while preserving brand goals.

Challenge

Original site lacked visual guidance and directed users straight to quotes. Surfers wanted quick purchases, client wanted direct contact. Goal: align user needs with brand vision.

Solution

Conducted competitive analysis and redesigned the user flow. Created standard boards for experts, added a personalized support pop-up, developed moodboards, typography, and colors, and iterated through low, mid, and high fidelity prototypes. Tested with users to validate flow while preserving brand goals.

Adeel studio

Adeel studio

Adeel studio